Nissan Group of America tasked us with creating a communication campaign for their new employee app launch nationwide. We designed a modern logo reflecting the company's values and developed a creative concept with a full-scale strategy across offline and online channels. The goal was to drive employee awareness and encourage app downloads from the stores.
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Nissan Group of America commissioned us to develop a communication campaign for the launch of their new app for employees nationwide. Our work included designing a modern and attractive logo that reflects the company's values.
The campaign featured a creative concept and a comprehensive communication strategy across all offline and online channels. The primary focus was to create awareness among employees, encouraging them to recognize and download the new app from the app stores.
Simplicity was key.
We started this project asking ourselves:
"How can we create a logo that connects people, represents cars, reflects our values, and includes the app name?"
Our goal was a logo that is:
Recognizable
People-Centric
Automotive Inspired
Value-Driven
