GrowingWishes

Nissan LATAM

CAMPAIGN

Growing Wishes

Today's actions and desires hold the power to shape our future significantly. This principle underlies our 'Growing Wishes' campaign for Nissan in Argentina, Brazil, Chile, and Peru. Through this campaign, employees, customers, and partners had the chance to contribute their positive energy towards the aspirations of a new year.

ARGENTINA
BRAZIL
CHILE
PERU

INTERNAL COMMUNICATIONS

ONLINE PLAtFORM

GROWING WISHES

GOAL

Positively impact employees, clients and partners and also achieve amplification through them. Spoiler alert: we succeeded with flying colors.

STRATEGY

Develop of a web platform in 2 languages (Spanish and Portuguese) + in-site activations in Argentina, Brazil, Chile and Perú.

STRATEGY

EXECUTION

3D ASSETS

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

RENDER

We created a 3D animation of the Sakura Tree, which was featured across multiple media assets and platforms.

OFFSITES

A real sakura tree with message cards and postcards was featured as part of the on-site activations.

We designed wish cards printed on seed paper sheets, along with branded table tents for employees' desks.

Teams from across the region voluntarily and collaboratively planted tree seeds as part of the initiative.

CAMPAIGN RECAP VIDEO