what do you wanna be when you GROW UP?
As children grow, they develop interests in creative activities that fill them with happiness and allow them to dream big. And when someone has a facility for something, it can be said that they have “what it takes”.
That's why we created several characters based on our children's toothpaste flavors: Bubble (athlete), Bananita (astronaut) and Frutillita (artist). Also, in Spanish, we have a play on words that adds value to the campaign since the word "pasta" means two things: on one hand it refers to "toothpaste" and on the other hand it has a double meaning that implies that "you have what it takes" to do something.
"You have what it takes. You have Elgydium."
